A redesigned customer acquisition process and data flows to make the Enterprise Customer Information File (ECIF) as the customer master.
The Challenge. The lack of consolidated customer information at a financial services company resulted in multiple views of the same customer across various divisions. This led to inconsistent and unreliable product offerings, services and messaging to the customer. Fixing these problems was a prerequisite to optimizing the acquisition of new customers and improving cross selling to existing customers.
The Solution. The solution to the client’s challenge was to design and Implement a hybrid MDM (Master Data Management) implementation style, incorporating elements of both a transactional and registry approach. This solution included: