Their system was difficult to maintain, unsustainable, lacked scalability, and was unable to report needed information.
The Challenge. A large Credit Union had an internally developed model with limited ability to support marketing and other decisions. The system used an obsolete desk top modeling tool, Excel and other tools to run the model. The system was difficult to maintain, unsustainable, lacked scalability, and was unable to report needed information. The system included a rudimentary data warehouse, but most of the data feeds came from either transaction system dumps, third party data files, or was manually created and maintained via spreadsheets.
The Solution. CT Global was tasked with designing and implementing a replacement solution using SAS Cost and Profitability Management. Outputs of the new solution included individual income statements for each member/customer. The purpose of this new solution was to improve customer offers, product pricing, product design, and design of operations. Better decisions were expected to lead to a significant return on investment by targeting customer acquisition and retention strategies that generated the greatest risk-adjusted lifetime value. The solution also guided the movement of resources from the branch channel to the new online and mobile channels.
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