FintechMake more accurate marketing and operational decisions leading to improved profits and a positive ROI
The solution is powered by SAS Cost and Profitability Management (SAS CPM).
It is offered as a service where the software is hosted and clients pay a fixed monthly amount for the software, services and hosting. The solution will enable Fintech companies to:
The solution will enable Fintech companies to:
- Make more accurate marketing and operational decisions leading to improved profits and a positive ROI.
- Gain insights into drivers of profitability to enable computation of profit lift based on transaction volume changes by merchant/customer type.
- Compute customer profitability and customer lifetime value (CLV) to enable more precise segmentation and targeting.
- Increased return on marketing spend and increased retention of profitable customers.
- Accurately estimate fully loaded cost of transactions.
- Accurately estimate resource requirements at process and network level.
- Reduce regulatory and compliance costs from automation of profit reporting.
- Perform exploration, visualization and reporting through high performance, flexible rules driven modeling environment
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